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Our journey

The Scenic Hotel Group was born from a love of New Zealand. A true passion for the country, it’s landscapes and its people.

In 1980, visionaries and founders of the group, the Earl Hagaman and Ralph Brown purchased their first hotel on the West Coast. The then 48-room Graham Motor Inn, to this day stands as one of the iconic “hero” locations of the group, the 130-room Scenic Hotel Franz Josef Glacier.

After the acquisition of five properties around the South Island, Scenic Circle Hotels was created, and the next 15 years saw some incredible growth, as well as market challenges for the company. After Ralph Brown tragically passed away in 1995, Earl decided to continue with their mission. Together with wife Lani, Earl took the company to new heights and by 2009 they held 18 properties across New Zealand.

Always looking ahead, in 2009 Scenic Circle was divided into two distinct brands, opening up new market segments, and setting confidence in guest expectations. Heartland, aimed within a 3 star level offered an authentic, local flavour with affordable pricing, while the Scenic catered to a more discerning leisure and corporate travel at the 4 star mark. Both these brands still sit underneath the new parent company, Scenic Hotel Group.

That same year saw the construction and opening of Te Waonui Forest Retreat, a life-long dream for Earl and Lani. Since then, the group also expanded into the South Pacific, opening a resort on the rocky atoll of Niue. Sadly, in 2017, Earl Hagaman passed away. His legacy, vision and dream for the Scenic Hotel Group lives on and the group continues to thrive, under the direction of Lani Hagaman. With plans for expansion, both nationally and internationally, the group continues to reach for the stars. 

The Scenic Hotel Group is now New Zealand’s largest locally owned and operated hotel group, setting high standards of service, environmental and corporate responsibility, and leadership in the tourism industry. 

In a snapshot

 
 
 

Our Collection

Need help with reservations?

Enquiries 0800 NZ OWNED (69 69 63)

International +64 3 357 1919

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